Monetisation Matters is the home of in-depth articles and actionable insights on Strategy and Monetisation. Built for Founders, Product, and Product Marketing leaders as they navigate their $1m to $100m growth journeys.

Growth isn’t linear, it’s a step function. Many start-ups get stuck, hitting plateaus and stagnating. Monetisation Matters is dedicated to uncovering the lessons of the explorers who have travelled the path before, whether they stumbled, reached false peaks or made it to the summit.

Andreas is an Operating Director at Notion Capital, a London based venture capital firm investing in B2B SaaS and Cloud startups across Europe. Prior to Notion Capital he built and led the pricing strategy team at Clarivate, and consulted for eight years with Simon-Kucher.

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For a free comprehensive guide of monetisation for B2B SaaS and Cloud check out Principles of Pricing.